Daata is pleased to present The New Me, a new commission by Rosie Gibbens. Through film, AR, NFTs and a line of merchandise, Gibbens parodies an absurd, dystopian and retro-futurist vision of consumerism, in which a fictional corporation markets pointless products to bored consumers. Gibbens playfully challenges the insatiable capitalist desire for self-improvement and its demands of women, whose bodies are its vehicle.